In her inaugural lecture, Boon demonstrates that the use of data in HRM, for example, can lead to a better understanding of what is happening within an organisation. This leads to a more personalised approach resulting in more positive outcomes for employees.

The role of data in human resource management (HRM) is attracting more and more attention. Although there are risks associated with the use of data and analytics in HRM, according to Boon, there are also tremendous opportunities. Especially in large organisations where it can be difficult to acquire a better understanding of what employees consider important issues.

In her inaugural lecture, Boon discusses these possibilities and emphasises how the connection between people and organisations can in fact be strengthened by systematically using data in HRM. 3 themes play a significant role here:

• how data can help make better and more evidence-based HRM decisions?;
• how data can help gain new HRM insights?;
• how can knowledge about HRM can assist in ensuring successful implementation of analytics and artificial intelligence (AI) in organisations?

Prof. Corine Boon, Professor of HRM & People Analytics: When data meets HR: The exciting possibilities of analytics in Human Resource Management.

Watch the lecture: