Helping people and organisations succeed

People analytics helps to answer people related business questions using predictive models that relate people indicators (such as engagement, HR, or fit) to a variety of data sources collected and stored in organisations. Using such models, we can advance evidence-based decision making in organisations, aimed at helping people and organisations succeed. The centre's aim is to promote high-quality applied scientific research in the field of people analytics at the interface of theory and practice.

Our expertise

People analytics combines different disciplines, such as Human Resource Management (HRM), Organisational Behaviour, Management, statistics, and data science. Our members are grounded both in the fields of (Human Resource) Management and Organisational Behaviour, and have specific expertise in research methods. Topics we cover include talent retention, turnover, learning analytics, person-organization fit, strategic HRM, management practices, leadership, and applicant selection. We have experience with a broad range of approaches to people analytics, including combining and analysing different data sources collected at and/or stored in organisations using a variety of advanced analytic techniques, such as longitudinal analyses, trend analyses, clustering, and text mining.

Our experts

At the Amsterdam People Analytics Centre (APAC) we have experts in the fields of (Human Resource) Management and Organisational Behaviour, and have specific expertise in research methods. Topics we cover include talent retention, turnover, person-organisation fit, strategic HRM, management practices, diversity, leadership, motivation, creativity, and applicant selection.

Our events

APAC Academy

APAC Academy is a community of researchers in the area of people analytics and algorithmic management. We hold bi-monthly online meetings during which we discuss the latest research insights in people analytics and its impact. Every session focuses on a different topic and we invite two speakers to share their research or perspective on the topic. Participants are encouraged to engage with the topic, speaker, and each other. It’s the perfect environment for brainstorming and interacting with fellow researchers.  

APAC Industry Network Meetings

To facilitate networking, knowledge sharing, and practitioner-academic collaborations, the Amsterdam People Analytics Centre (APAC) host an Industry Network event twice a year. The Industry network is an in-person event at the Amsterdam Business School for practitioners working in people analytics. For this event, we invite speakers from the industry to share their People Analytics journey. The Industry Network event is designed as an interactive event that allows all participants to be inspired and engage not only with the topics but also with each other.