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The Amsterdam People Analytics Centre (APAC) helps facilitate partnerships between industry and academia in the area of people analytics. People analytics is a data-driven approach to people management, focused on systematically identifying and quantifying people drivers of important business outcomes.

Collaborations

The Amsterdam People Analytics Centre facilitates partnerships between industry and academia in the area of people analytics. Amsterdam People Analytics Centre offers collaboration opportunities on a broad range of topics related to people analytics, in order to investigate issues which are relevant to practitioners and add to the body of knowledge on HRM and Organisational Behaviour. Organisations can approach us for collaborative projects aimed at improving people related decision making in general or answering specific people related questions. The Amsterdam People Analytics Centre has partnerships with organisations from different countries and industries.

We offer different forms of collaborations with organisations, you will have the opportunity to collaborate on one or more areas:

  • Research:

    Do you have a business question and available data (or opportunities for data collection)? We can collaborate on a research project, where we analyse existing and possibly newly collected data and provide you with actionable insights.
  • Internships and thesis projects:

If you have data available, and a question which is not too broad? Our thesis students could do research in your organization and write their thesis on this. If you would like to know more about these opportunities, please contact our centre.

  • Guest lectures

In our courses, we collaborate with companies in offering our students real life cases, and guest lectures. This offers students an unique opportunity to gain practical experience in people analytics and apply their strong theoretical knowledge. In addition, it allows students to get to know and network with professionals and the organisations they work for. For example, in collaboration with Crunchr we offer the ‘Crunchr airlines’ case in the masterclass People Analytics for managers and the MBA course Leading People Strategically. In our bachelor and master level courses, several guest speakers including Brydie Lear (Expedia) and Mart Fontaine (KLM) have shared their experience with building a people analytics function, how to increase business impact, and strategic workforce planning.  

Would you like to contribute to our students’ education and professional development through sharing your experience, insights, or offering a challenging business case? We are always open to discuss potential collaborations on different people analytics, strategic HRM, and data driven decision making topics.

Examples of business collaborations
APAC Business collaborations