On 20 March, the APAC brought together professionals and academics for an inspiring Amsterdam People Analytics Centre industry event on making impact with data! 

Els Van de Water (HTP Group) delivered a keynote on courageous analytics, highlighting that data alone doesn’t drive change, it takes courage to translate insights into clear recommendations, challenge assumptions, and address uncomfortable truths in organisations, as well as practical steps to make it happen.

The conversation continued with an engaging panel discussion featuring Federico Cinalli (Rituals (B Corp™)), Jan Laurijssen (SD Worx), and Christine Vinck (KLM Royal Dutch Airlines). Together with our highly engaged audience, we explored how people analytics can move beyond dashboards to truly influence decision-making, from asking the right questions to communicating insights that spark action, even when the message is not easy to hear.

A big thank you to everyone who joined us, and a special thanks to our fantastic speakers for sharing their insights, openness, and energy!